About trademark:
Trademark Registration | Hong Kong Trademark Registration | China Trademark Registration | international trademark Registration
French Trademark Registration | | America Trademark Registration | Italy Trademark Registration | Germany trademark Registration
Korea trademark Registration | Madrid trademark Registration .

What's trademark?
A trademark is any word, phrase, symbol, design, or any combination thereof, used to distinguish the products or services of one person or organization from those of others. trademarks come to represent not only actual products and services, but the reputation of the producer. As such, they are considered valuable intellectual properties and a key component of the goodwill of a business. A registered trademark can be protected through legal proceedings from misuse and imitation.

The flow about trademark registration
Trademark Design → Trademark Search → Application →Acceptance →Substantive Examination→ Publication → Registration

Trademark design
We offer design and consult services including trade names (company names), brand names, trademarks, service marks, logos, slogans, etc. Trademark Design has led some of the most significant developments in corporate and brand identity for more than 30 years. Our innovations, and the competitive advantages they bring, are today enjoyed by some of the world leading companies. Our proven approach identifies and evaluates the components essential to brand building and assembles them in a logical framework. Our method demands clarity of vision, determination and commitment to reality.

We are dedicated to business foresight through innovation and commercial realism. Working as partners with our clients, we deliver successful design solutions that perform with resilience and style. We seek the unique character in our clients? brands and position them to achieve and maintain their greatest market advantage. What we do is complex, yet our philosophy remains simple: maximising business advantage through design.

Our professional trademark and logo designers and illustrators create corporate identities and trademarks and are also expert at re-touching and freshening up your current trademark and logo. Your trademark/logo can be used for your web site and any printed medium you wish. We will provide the opportunity for you to have a new identity at an affordable rate.

Trademark search
Before filing your application, it shall be determined whether the mark to be registered is pending registered or has been registered the trademark rights.

We can check to see whether your proposed application is already registered. We search our register and records for earlier marks which may conflict with your mark. We will only look in classes that may contain the same or similar goods or services to those in your application. Our cross-search list sets out those classes in which we would normally consider searching.

Trademark registration
Submit Application, An application must include the following elements before the Trademark Office will accept it: Authorization letter of registration; Qualification certificate of applicant; A clear drawing of the mark; A listing of the goods or services; The filing fee for at least one class of goods or services.

When you apply to register a trade mark you must include a list of all goods and services that you will use the mark on. Use this guide to identify the class or classes your goods or services fall in.

When the trademark office receives your application data of trademark registration, they will give you an application number and issue the Notice of Acceptance within corresponding time in different country.

After the trademark office determines that you have met the minimum filing requirements, the application is forwarded to an examining attorney. The examining attorney reviews the application to determine whether it complies with all applicable rules and statutes and includes all required fees. A complete examination includes a search for conflicting marks, and an examination of the written application, the drawing, and any specimen.

If the examining attorney raises no objections to registration, or if the applicant overcomes all objections, the examining attorney will approve the mark for publication in the Official Gazette.

If the mark is published based upon the actual use of the mark in commerce, the trademark office will normally register the mark and issue a registration certificate. The day of filing the application will be the registration date.

Trademark assignment
Rights in a mark may be assigned independently of the transfer of the business in which the mark is incorporated. Trademark assignment shall be effected in writing and signed by the parties to the contract, on pain of nullity.

Assignment of rights in a mark may be effected for all or a part of the goods or services for which the mark is registered; an assignment, even in part, may not limit the use of the mark for the goods or services to which it applies to a given territory.

Transfer of the whole of the estate of the owner of the mark shall include transfer of the rights in the mark. The transfer of certain elements of the owners estate shall not affect his capacity as owner of the right in the mark.

Identical or similar marks belonging to the same owner that are used for identical or similar goods or services may be assigned only as a whole and only to one person, on pain of nullity of the instrument of assignment.

The request for entry of the assignment shall be accompanied by the document attesting to the change of ownership of the mark.

At the request of the person concerned and on payment of the prescribed fee, the State Office for Inventions and Trademarks shall enter the assignment in the National Trademark Register and publish it in the Official Bulletin of Industrial Property. Assignment may be invoked against third parties as from the date of its entry in the National Trademark Register.

If you have further enquiry, contact us, TANNET GROUP will provide you a convenience and shortcut service.

Trademark objection
If the application of trademark does not meet the requirements, the Trademark Office issued a "notice dismissed" or "rejected a part the notice." The trademark applications for registration of trademarks that can be amended, distributed to "review the submissions." Applicants reply within the deadline, and Trademark Office to review. After a preliminary review of the validation of trademarks, the subscript "Trademark Notice" on notice publish by China Trademark Office, a trademark registration applications from the general notice to the audited in about 12 months.

Trade Name Vs. Trademark
A trade name is the name under which you conduct business, whether it be your own name, the name of a corporation, a partnership or a name adopted for a segment of that business, i.e. a division of a company. The trade name can be registered under the Trademarks Act only if it is also used as a trademark, that is, used to identify wares or services. For instance, let's say you own an ice cream business called A.B.C. Ltd.

Example 1 - People know your ice cream under the name A.B.C., because you use it as a trademark on or in association with ice cream. You can, therefore, register A.B.C. as a trademark.

Example 2 - People know your ice cream under the word promoted for example, "Blue Bell". Even though the official name of your company is A.B.C. Ltd., no one associates A.B.C. with ice cream. Therefore, A.B.C. cannot be considered a trademark unless you begin to use it as one.

Safeway Limited is a chain of retail grocers. They have registered Safeway as a trademark for their retailing services. The name of the ice cream they sell is Lucerne. Lucerne is a registered trademark for, among other things, ice cream.

As you'll see in more detail below, trademarks are primarily classified according to their "strength" (how distinctive they are as product identifiers). In addition, trademarks may also be classified by appearance (type, style, logo design, colour, and so forth). And although we tend to think of a trademark as a word or series of words such as Thunderscan or PostScript, there are also symbol marks such as the arm and hammer on baking soda boxes. In addition, there can be trademarks which are a combination of words and symbols such as the word "Apple" emerging from a rainbow with a bite removed for the products of Apple Computer. The label of a product as a whole, or the shape of the packaging, may also be a trademark.

In certain circumstances, a trademark registration may be declared invalid because of the prior use in Canada of a trade name which is similar to the registered mark. Ideally, you should conduct, or have conducted, a search of existing trade names before filing a trademark application. To do this he can consult a variety of sources including the NUANS (Newly Updated Automatic Name Search) database. A search of trade names or company names appearing in telephone directories from cities across Canada is also appropriate. To ensure a thorough search, it is best to hire a trademark agent to do the job.

Three basic categories of trademarks
1.Ordinary Mark -- Words or symbols that distinguish the products or services of a specific firm or individual from those of all others. Suppose you opened a courier business called "Giddyup." You could register the word as a trademark (assuming all legal requirements were met) for the service offered. You would then have the right, Canada wide, to the exclusive use of the word "Giddyup", in relation to transportation services. You may also have the right to the exclusive use of the phrase for other services as well.

2.Certification Mark -- Developing and enforcing a defined standard for production of wares or services that are used by others who are authorized to produce products that meet that standard is a unique form of trademark registration. These are owned by one person, or entity, but licensed to others to identify wares or services which meet the standard. Examples are: the Wool Mark owned by The Wool Bureau of Canada, for use on clothing, and other wares or the logo of the Association of Professional Engineers.

3.Distinguishing Guise -- Identifies the unique shape of a product or its package. If you manufactured candy moulded to took like butterflies, you might want to register the butterfly shape as a "distinguishing guise" trademark. Examples of a distinguishing guises include the unique shape of a coca cola bottle.

Other forms of intellectual property - People occasionally confuse trademarks with copyright, industrial designs, patents and integrated circuit topographies. These are rights granted for intellectual creativity and are also forms of intellectual property. However, patents are for new technologies (process, structure and function) and, in certain circumstances, patent protection also may be available for computer software; copyright is for literary, artistic, dramatic or musical works and computer software; industrial designs are for the shape, pattern or ornamentation applied to an industrially produced object; integrated circuit topographies refer to the three dimensional configuration of the electronic circuits embodied in integrated circuit products or layout designs.

About TANNET
Tannet Intellectual property Service Centre, which provides kinds of professional services for intellectual property, including: trademark registration (including China trademark registration, Hong Kong trademark registration, French trademark registration, Madrid trademark registration, European union trademark registration, Italy Trademark registration, Germany trademark registration, America trademark registration, Korea Trademark registration), and Trademark assignment, Trademark auction, etc. To transaction any operation about trademark, contact us for more detail.

Tannet——Global Corporate Solution Provider, Value Investment & Strategic Development.

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